From bowl to soul

Wagamama reaches Madrid

When it started, Asian food was not at all known in Europe, and Wagamama was just a ground-breaking concept. The chain has 170 restaurants worldwide.

Wagamama is inspired by Kaizen philosophy, one of the most common expressions in Japan, which means ‘continuous improvement’.

Production and editing
Carmen Castellón

Text
Natalia Lázaro

Code
Luis Rodríguez

Design and photoghrapy
Pablo L. Learte

Client
Wagamama

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