He is one of the most unknown Spanish entrepreneurial icons. This 59 year-old Mallorca native opens up the doors to one of his resorts to tell us the secret of his success. He holds an empire consisting of over 100 hotels in 19 countries, 4.5 million customers, 30,000 employees, and a revenue of 2114 million Euros in 2018, while still being a family business. The name of the Riu brothers can be found on the ‘Forbes’ list of richest people in Spain: they are in position number 42, each with a net worth 650 million Euros.